RESQ

Brand Identity

Logo Design

Photography

ResQ set out to redefine personal safety, proving protection and style can coexist.

From the start, they partnered with us to craft a brand that felt both luxurious and empowering—finding the perfect balance between security and high-end aesthetics.

Logo Design

ResQ’s logo reflects strength, safety, and independence—designed for women who move through the world with confidence.

A custom wordmark with bold serifs conveys resilience and authority, while the guiding star serves as both a beacon of protection and a mark of self-reliance. Its subtle sparkle symbolizes both everyday assurance and support in critical moments.

The result is a refined yet purposeful identity.

Visual Identity

To capture ResQ’s blend of security and sophistication, we designed a visual identity that feels bold, refined, and intentional. The color palette and typography strike a balance between strength and elegance, reinforcing trust without compromise.

Color Palette

Andes Sky – A serene blue-green symbolizing clarity and composure, reflecting ResQ’s balance of elegance and protection.
White Canvas – A soft, neutral tone conveying warmth and intimacy, reinforcing ResQ’s role as a seamless, everyday safeguard.
Mission Courtyard – A sunlit orange that evokes warmth and security, subtly reflecting ResQ’s protective nature.
Lucent White – A clean, minimalist backdrop that enhances ResQ’s refined, modern aesthetic.

Typography

ResQ’s type system balances elegance with clarity, reinforcing both empowerment and security:

Pantone Andes Sky

HEX:

RGB:

47d1cc

70/210/205

CMYK:

PANTONE:

60/0/30/0

Pantone White Canvas

HEX:

RGB:

faebe0

250/235/225

CMYK:

PANTONE:

0/10/10/0

289 C

Pantone Mission Courtyard

HEX:

RGB:

ffd9ba

255/215/185

CMYK:

PANTONE:

0/15/25/0

Pantone Lucent White

HEX:

RGB:

f7f7f7

245/245/245

CMYK:

PANTONE:

2/2/2/0

Playfair Display: A refined serif chosen for its bold yet sophisticated character. Its blend of classic and modern design reflects ResQ’s fusion of style and safety, making it ideal for headlines that command confidence.

Lato: A clean, versatile sans-serif that ensures clarity and reliability. Its humanist design echoes ResQ’s commitment to empowerment and trust, offering a balance of warmth and strength.

Studio Photography

When ResQ Jewelry needed a high-impact photoshoot to showcase their panic-button jewelry, our team curated a lifestyle-driven shoot, ensuring the visuals resonated with ResQ’s target audience.