
GlowBrew
GlowBrew, a startup beverage company, had crafted a high-quality, functional drink that stood out in taste and benefits.
However, they recognized that a great product alone wasn’t enough—they needed a brand that matched their innovation and appealed to their health-conscious, trend-savvy audience.

Logo Design
For GlowBrew’s logo, we set out to distill radiance and wellness into a single, elegant mark. The design balances ethereal lightness with modern sophistication, using clean geometry and refined minimalism to reflect the brand’s elevated yet approachable identity.
Inspired by natural energy and sacred symmetry, the logo evokes a sense of clarity, expansion, and balance, mirroring the feeling of indulgence without compromise. The result is a timeless, iconic identity that embodies GlowBrew’s promise—a drink that feels as good as it looks.



Visual Identity
To bring GlowBrew’s radiant, wellness-first philosophy to life, we crafted a visual identity that feels fresh, modern, and effortlessly refined. The color palette and typography work in harmony to evoke balance, clarity, and indulgence—without excess.
Color Palette
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Ice Blue – Cool and crisp, this shade evokes purity and tranquility, reinforcing GlowBrew’s light, uplifting essence.
-
Minty Green – A nod to natural wellness, this refreshing hue embodies vitality, growth, and a clean, rejuvenating experience.
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Soft Sage – A delicate, grounding tone that speaks to harmony, mindfulness, and understated elegance.
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Pure White – The essence of clarity and sophistication, creating a light, ethereal feel that enhances the brand’s modern minimalism.
Typography
GlowBrew’s typography was selected to strike the perfect balance between refinement and approachability.:

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Ivy Presto: This refined serif adds a touch of quiet luxury and sophistication, reinforcing GlowBrew’s premium positioning while maintaining a sense of warmth and fluidity.
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DM Sans: A clean, modern sans-serif that brings approachability and balance, ensuring readability while complementing the brand’s fresh, minimalist aesthetic.
ICY BLUE
HEX:
RGB:
81AEC9
129/174/201
CMYK:
PANTONE:
54/ 21/ 15/ 1
-
MINTY GREEN
HEX:
RGB:
8CAA76
140/ 170/ 188
CMYK:
PANTONE:
52/ 18/ 62/ 2
-
SOFT SAGE
HEX:
RGB:
E8F1E4
232/241/228
CMYK:
PANTONE:
12/1/14/0
-
WHITE
HEX:
RGB:
FFFFFF
255/255/255
CMYK:
PANTONE:
0/0/0/0
-

Package Design
GlowBrew’s packaging was designed to be as refreshing and radiant as the drink itself—a perfect balance of sophistication and approachability. Soft, natural gradients evoke a sense of calm and wellness, while clean, modern typography ensures clarity and elegance.



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